Hypebeast -
9 Aug 2016 22:00

If you've flipped through any fashion blog's street style slideshow or scrolled through your Instagram Discover page anytime in the past year or so, chances are you've stumbled across the above font a couple of times. Maybe you saw Rihanna wearing the matching hoodie and sweatpants combo as she walked out of a restaurant with her nth goblet of wine that week; or maybe you saw one of the several haute couture reworkings of the logo; or maybe you've noted its influence on contemporary tour merch. ...
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